About Us
Our Story
Our journey into board games began in childhood, where we cherished how board games brought people of diverse backgrounds together. They offered a simple pleasure of unity and fun, an escape from everyday concerns where laughter and shared experiences were at the heart of the game. As adults returning to the board game industry, we were disheartened to find a stark contrast. The industry had become fragmented, with gatekeepers enforcing exclusion based on personal ideologies rather than the universal enjoyment of games. Complexity had overshadowed simplicity, and the industry seemed to have forgotten its roots of accessibility and fun.
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Moreover, the industry was plagued by practices that prioritized profit over the consumer's enjoyment and trust. From inflated prices to unethical fundraising practices, the consumer often bore the brunt of these issues, with integrity taking a backseat.​
Our Mission
At High Noon Game, Inc., our mission is to redefine the board game industry by prioritizing the consumer's experience and fostering inclusivity and accessibility. We aim to create and deliver exceptional products that bring joy and unity to people of all backgrounds, staying true to the simplicity and fun that first inspired us.
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Our purpose extends beyond our own offerings. We are committed to transforming the broader entertainment industry by setting a new standard of customer-centric practices. We aspire to lead by example, encouraging retailers, convention organizers, and game publishers to embrace our vision and adhere to our Core Values: Inspiration, Discipline, Accountability, Transparency, Alignment, and Results. (Read more about these on our blog)
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Through our dedication to these principles, we hope to inspire a shift towards a truly customer-driven industry, where integrity, accessibility, and genuine enjoyment are at the forefront.
